A brand name does not sell on its own. However, choosing it well is very important. After all, the name is a hallmark; It is the way our business is going to be named. The goal of naming is to find the perfect brand name. Thus, naming is a fundamental part of branding czech names.
Although it does not define a person, the name is our first introduction. Therefore, it can have a very significant influence on others. If not, why do many artists use a stage name or many writers sign with a pseudonym?
Experts give their opinion on naming
Hayes Roth, marketing director at Landor (a company specializing in branding that has named hundreds of products), warns: “ Naming a brand is not like naming a baby.”
Roth reminds us that, since everyone feels qualified to judge names, brands must pay attention to the names they give to their products and make sure their sound is as international as possible.
Roth points out that there are some very interesting naming strategies. Among them the following stand out:
the alliteration or repetition of phonemes in a word: PayPal
the rhythm : Nutter Butter
onomatopoeia : Roomba
the juxtaposition of several morphemes within a word: FedEx
Guidelines for effective naming
The following tips will help you find an appropriate name for your brand.
1. Brevity
Think about the speed at which you walk past a product or store, including the speed at which you scan search results on the web. Your customers should identify your brand at a glance and, more importantly, be able to remember it. The longer your brand name is, the longer it will take them to read it (if they do at all) and the harder it will be for them to remember it.
2. Positive image
A name can promote a positive image of the brand . It also relies on typography and colors (which would not say anything by themselves without that name).
3. Visual appeal
The spelling of the letters has aesthetic value , and many times it is not even necessary to resort to complex typography for this. Think about the naming strategies of these brands: Zara, Chanel, Prada, Versace, Guess, Christian Dior. And we could name dozens of them.
What do these brands have in common? Apart from the brevity mentioned in the first point, they all have in common using a very simple typography that highlights the beauty of the strokes of their name. Others, like Pepe Jeans or Disney, use more elaborate fonts that make the most of the strokes of the letters.
4. Consistency
Your brand name must be strong enough to be able to appear printed in all possible places . If you’ve followed the tips above, your brand name will be much easier to integrate into everything you do: packaging, stationery, vinyl, office products, merchandising , etc.
5. Originality
Don’t expect to succeed with a brand that reminds you of another. That will only make the first one gain more prestige and yours look like an imitation. And if your name is an imitation, why shouldn’t your products be? When you approach naming , your brand has to be unique and should not remind you of any other , neither sonically nor visually.