Throughout history, Music Marketing has witnessed the great development of music, the music industry has been in constant change and has been involved in a large number of adaptations and trends. All this transformation has been caused by one main factor, technology. This industry has opted for innovation, changing in a totally radical way the way in which music is produced, facilitating this same process, provoking the desire of people to excel in the world of music and likewise new ones are born. “stars”, in addition to the creation of new musical instruments in which new styles, rhythms and melodies are obtained, generating new musical genres. In these matters, not everyone achieves the desired success, since when a new song is released, it can be positioned at the top of the successes but with the passage of time it is already at the bottom, leaving both the song and the album forgotten. singer or group. This is a situation that anyone interested in entering this industry must take into account, since achieving “fame” depends on this, the greatest desire being to have acceptance and be in people’s minds for a long time. long time.
Another point in which music has managed to innovate is marketing music through streaming. In recent years, more and more platforms have been delegated to provide music how to buy plays on sound cloud. These platforms have been responsible for making this industry grow, making music more available to the user.
So far in the text we have talked about the factors that drive music to grow and obtain greater profitability, this is partly caused by music marketing , but…
What is Music Marketing?
Musical Marketing is the set of strategies responsible for obtaining and improving the general results in a musical project. This is where the importance of a good song must be heard begins, so Musical Marketing is responsible for getting music to the ears of users. It is a fact that there are various ways to achieve this, since in There is a great transformation in music, new user habits and different segments you want to reach.
Self-definition
Initially to achieve this, you have to define yourself as an artist or group, having self-knowledge of the characteristics or attributes you possess in order to make a correct connection with your target audience. This is a very important point, since if as an artist you do not have personality or essence it will not be so easy to obtain that achievement. Likewise, you must thoroughly study the audience you are targeting, you must be aware that your personality and your music will make a connection with said audience. In addition, it is advisable to carry out Benchmarking, you must study and analyze your competitors, those who have a proposal like yours and those who do not, visualize which ones are most successful and do what they are doing in terms of their promotion. , a tool that can help you is the SWOT analysis, where you can distinguish your strengths, opportunities, weaknesses and threats compared to the competition, this will help you visualize where you stand and what you need to be up to par. the great artists.
Musical production
As a second point, you must have quality material, referring to the songs, since even if you put great efforts into marketing, without good music you will not achieve the desired success. You should try to get the person’s attention and listen to that song from start to finish. It is also important to take into account the audience you are targeting, since you must make the decision through which media or platforms you are going to distribute your music. For example, if you are targeting a segment for seniors, you cannot market your music through streaming platforms, and if you are targeting a youth segment, you are not going to distribute your music through cassettes or records. , since these segments have different consumption habits .
Engagement
In the third point, you must create quality content for social networks to create a capture of your target market. It is essential to transmit your values as an artist that are compatible with those of your followers, having an identity of your brand, sharing the preferences of your audience. It is also important to create “engagement” to be able to create that link between the artist and the user, creating dynamics so that people can win things that are of value to them and also promote the consumption of the artist’s music, you can also create videos live, having that communication that the “Fan” wants to have. These strategies will generate users’ interaction on your social networks, such as getting followers, reactions, comments, shares, and messages, all of this allowing you to expand your community on your social networks. By achieving this, you can create exclusive groups for “fans” on these social networks, where you can share exclusive content that is of value to them, generating a value proposition and a sense of belonging on their part, feeling involved and taken into account. on the part of the artist. In this way, you create a closer bond with the follower.
Success in Music Marketing
By getting the third point, you can be sure that your followers will have the ability to buy a ticket for your presentation or concert. It is at this point where you achieve your objectives, trying to improve and achieve greater goals. Having this, you must follow up with your followers, always stay in touch with them through publications, dynamics and topics of interest to them.
These are the Musical Marketing strategies that I can personally recommend in order to achieve the desired success, to be able to “make a living from music.” It is a complicated process, which must be carried out “to the letter”, but the most important thing is that if you want it and work for it, you will achieve success.