Some claim that it is an amazing marketing tool. In this 2021, learning how to use Telegram for content promotion can be a vital step to improve your content promotion strategy.
Telegram channels are useful as a tool for distributing content to large audiences as they help people or brands stay in direct contact with their followers buy effective telegram marketing. Unlike content within Facebook posts that get likes, in the case of Telegram content distribution, the accent falls on quality rather than quantity.
Working as a cloud-based messenger, Telegram stores all kinds of shared content, without interfering with device performance due to its small footprint. This is an attractive feature that captivates the attention of marketers, as channels can distribute content in bulk.
How to use Telegram channels to promote your content
In recent years, messaging applications have gained more users than social networks. Telegram is the newest messaging app enjoying rapid popularity, on a global scale, with emerging monthly growth in terms of its number of users.
Such popularity has given us marketers a new tool for distributing our content.
Promote content on your channels
The content is shared through the channels of the application. In other words, a Telegram channel is a kind of company or “Facebook fan page”, in which entities or individuals share content with their followers.
Unlike Facebook, Telegram channels provide instant messaging functionality, at zero cost, regardless of the amount of content shared or the number of subscribers. In addition to instantly broadcasting content to an unlimited number of members, the app makes it easy to monitor the number of viewers. Each Telegram channel comes with its own public or private link so anyone can join your channel, via this link, and stay up to date on what you share.
Promote content on other channels
In the case of public channels, users can freely enter the channel, unlike private channels, in which the administrator has the power to select the audience, accepting or rejecting user requests.
Therefore, the private channel prevents the leakage of confidential or sensitive data. With the changing algorithm of the Facebook or Instagram News Feed, decreasing the organic reach of the posts, instant messaging gains a competitive advantage. However, this feature means that content is created in a more direct approach to followers, rather than the common newsletter style.
On the other hand, Telegram channels come with a mute option for followers, so sharing meaningful content with your audience becomes vital. The app allows you to share any type of content, from text and images to audio or video posts. Since most consumers use Telegram on a mobile device, your content should be a maximum of 500 characters.
How to create your own Telegram channel?
When it comes to marketing, Telegram is a popular platform because of a useful feature, the channel, which is a great tool to promote a business, company, product, service, or anything else worth advertising.
If set up and managed accordingly, a channel can become a great source of information, a good research tool, or a trusted app for keeping potential customers up to date on the latest promotions and discounts. Reaching subscribers has never been easier since the app sends instant messages, with your posts, to subscribers’ devices.
Good to know
Within a Telegram account, you can create up to 8 channels. To ensure that each channel has progressive growth, you should choose an easy-to-remember and catchy name and a concise description of the channel.
Desk
Creating a channel is a fairly easy process that is started by tapping on the “New Channel” and “Create New Channel” buttons, followed by inserting the channel name, description, choosing whether it is public or private, and adding the contacts. Getting to the buttons mentioned above depends on the operating system you are using.
Android
On Android devices, you can get to the buttons and create the channel by going into the Telegram app and tapping on the pencil icon.
IOS
For iOS devices, open the app, tap the “Chats” tab, followed by “New Message.” On a Windows or Mac computer, you need to open the Telegram software and click on the “Burger” or hamburger icon.
Note: Telegram channels allow users to instantly share any type of content with a large number of subscribers. Despite allowing you to create up to 8 channels from a single account, each channel can only be managed by its administrator. Also, the administrator can allow only one co-administrator to manage the same channel. The distributed content is, in fact, the administrator’s post, shared with the name of the channel.
10 ways to accelerate the growth of your channel on Telegram
Growing a Telegram channel requires a combination of creating useful content, sharing it regularly (to build loyalty), and promoting the channel link. Before you begin this effort, make sure you have a well-defined content strategy and have published content on your channel.
If you have no idea what to post, here are some content marketing examples to inspire you. Depending on your budget, you can opt for paid or free tactics to increase your followers. Here are 10 ways to accelerate your channel growth:
1. Use social media platforms
Start by adding the channel link on your social media pages and use Facebook ads to promote it. Another reliable tactic is to add the channel link to your website, contact page, or landing page . The latter is an excellent and visible place provided it is well built.
2. Make the channel link your signature
Add your channel within all your communication materials and tools: in your email signature, in articles, at the bottom of your social media posts.
3. Also in blog articles
Write about your channel and optimize articles for both search engines and your audience. If the people who find your blog are satisfied with the content delivered, they will become followers of your channel.
4. Search Telegram channel catalogs
If your advertising budget is relatively small, you can rely on advertising through these types of catalogs that offer free promotion for Telegram channels as long as you comply with certain rules.
A popular catalog is the tgcat channel.
5. Participate in forums
Promote your channel on forums like Quora, Reddit. Create posts and leave your channel in comments to related posts. Since famous brands like IKEA and Adam & Eve use Reddit for their products, you should also take advantage of this efficient advertising technique to grow your channel. Think of similar channels or platforms in your country.
6. Use digital advertising
Advertising from trusted sources will grow your channel by building awareness. All you need to do is search for high-traffic channels that have similar themes, contact their administrators, and pay to advertise your channel within their communities. An easy way to buy ads on Telegram is to use the Telega.io ad exchange service.
7. Don’t forget the Telegram stickers
To grow a channel or attract real subscribers, choose to take advantage of creating custom Telegram stickers. You can create your own stickers with logos, mascots, different messages, in order to advertise the channel in a fun and attractive way. Your followers will then use those stickers, and with Telegram enjoying around 500,000 new users and over 70 billion shared messages every day, imagine what visibility you can achieve with an eye-catching “sticker”. And let’s not forget that this is absolutely free.
8. Repost content within your community’s area of interest
Any type of content on topics among the preferences of your subscribers can lead to debates and participation of your audience. Sharing the latest news on hot topics can become a reliable tactic for connecting subscribers to your channel’s promoted interests or values.
9. Create your own Telegram “bot”
Telegram Bots can help you save some money and manage a small team of employees as they can perform a wide range of web-based tasks. Depending on your programming knowledge, creating a Telegram bot is a fairly easy process.
Alternatively, if you don’t have coding skills, with SendPulse you can easily create your own Telegram chatbot for free.
10. High over low
Sharing content too often can lead to a drop in your follower count. This is a common mistake new channels make. Since Telegram is an instant messaging app, receiving too many notifications from one channel can be annoying. Therefore, focus on quality content, rather than quantity.
Using Telegram bots
Unsurprisingly, a Telegram bot can also be useful for content distribution as it can be connected to a calendar and can follow a scheduled strategy to share said content.
Additionally, you may collect information about your consumers’ preferences, in terms of content, and may share only meaningful posts, even if we reference content posted by external sources.
Practically, a bot can act like a smart newspaper. As for the type of shared content, Telegram bots can post content of any kind, from images, gifs, and videos, to documents and text posts. The bot can be a reliable replacement for a customer service employee as it can offer 24/7 online support without the need for supervision. It offers a good opportunity to grow your channel as it kickstarts the user experience.