Thinking about that, it is essential to understand that to obtain the attention of the public within the network, you must realize some crucial points to, consequently, learn how to gain likes on Facebook , since it is not such a difficult task in itself female comments. Join us in the next lines.
I want to have a successful page on Facebook, now how do I do it?
- Take care of the image
First of all, check if the profile image and cover photo are in line with the business values, if the name is clear and easy to write. Pay attention if all information and contacts were filled out correctly .
It is very important that you do that, because if someone decides to do business with you, they will probably be able to search for you through your page, therefore, earning likes along the way. Therefore, expertly design the image of your business.
Obviously, it is a great opportunity to earn likes on Facebook. Seems basic, right? But many people forget those simple things. Then, make a complete description of the business: write down the link to the company’s site, address, telephone number, email and any relevant information so that the contact is immediate.
Eyes open to the search engines!
- Leave the URL of the custom page
It is essential that the URL is easy to read and digitize. Note: you can only edit the name from 25 people who have liked the fanpage . - Put keywords in the description
Keywords are good and recommended for search engine optimization as they generate qualified traffic and allow your page to emerge in search results. - Be truthful in your post descriptions
No copies! Copied or duplicate content is not good for your reputation or authority on the web . The first 18 characters are the perfect place to put keywords, since Google uses them to create the title and description in search tools. Don’t forget that!
What am I going to write and how do I achieve engagement?
- The content must be relevant, valuable and interesting for your audience
When we talk about content, it is necessary to understand that producing something attractive and relevant to your audience is essential. That is, your posts must be in accordance with the brand’s objectives and be interesting to your audience.
Here, the language can be formal or informal. You choose the tone that best represents your business. Facebook allows all types of content, but the ideal is to bet on links, images, videos and gifs. These contents normally attract more public attention and, consequently, interaction. Other ways to earn likes on Facebook are these:
Launch content that arouses curiosity, put images, invite the user to interact.
Also encourage interaction with content that the public can participate with their opinion. That attracts clicks.
Make them lists, for example, 5 incredible cities to visit in South America. That usually brings a lot of interactions. Users always want to know what the proposed options are.
Something very valuable for you is to make an editorial calendar. What’s that?
Keeping a fan page updated can be a very difficult task, due to the large number of posts and publications that occur at all times. At a single moment, many others are being published. Thinking about that, there are tools that will surely be useful to manage the scheduling of publications of one or more fan pages at different times.
- Respond to your audience, interact with them, be gentle and polite. Don’t leave them unanswered
Managing and responding to the interactions of your audience and brand fans on social networks is almost mandatory. One piece of advice I give you is that social networks are the new SAC 2.0 (Personalized Customer Service).
If a user talks to you, respond to them . Nobody likes to be ignored. Keep in mind that service must be agile, must have empathy and if possible; direct the conversation to a private channel.
Ignoring the situation only makes it worse! Put yourself in the user’s shoes. Be humble, apologize if this is the case. Learn from the problem and move on.
Good service is a guarantee of a mostly happy audience. And quite possibly, the page wins with brand recommendations, shared content and many likes .
Are you starting your Facebook page now? Invite friends, family and employees to like it. It’s a good way to start talking to fans and winning online.
- Make promotions, give them prizes, organize contests
Who doesn’t like to participate in a fun, interesting and valuable prize? I think everyone, right?
You can propose a game or raffle to the page’s fans. Invite them to call others to increase their chances of winning the prize, for example. These types of actions, consequently, attract more followers and fans in a calm way.
Other users get to know your brand, you expand the institutional image and attract more possibilities of doing business.
- Use Facebook Ads
This is Facebook’s paid platform. That tool, Facebook Ads, is one of the largest when we talk about paid ads and because it has great segmentation potential.
When ads are created correctly on Facebook, they manage to be well targeted and present many times better results, thanks to their contact base and the various information added such as gender, age, geography, language, etc.
The investment is low and you can define how much you want to spend and invest in qualified audiences, since they will be segmented.
It is also possible to promote your fanpage. In this modality, it is essential that user data is well segmented and according to the key audience you want to reach. If your focus is to gain more likes, this is a recommended action for you.
- Important: Measure the results
An investment was made in an image, in quality content, engagements, how do you know if this or that strategy is the correct one and what would need to change?
There are some very useful metrics within Facebook Insights, which will surely help you with the analysis. Some of them are:
the rejection rate,
the paid reach,
the number of likes on the page,
the hook,
number of people who will interact, etc.